Should you upgrade to Universal Analytics? Not yet.
Have you been seeing messages in your Google Analytics account pushing you to upgrade to Universal Analytics? If you haven't, then you probably aren't looking at your reports enough. If you have, you...
View ArticleTen Minute Training: Adding Custom Variables to Custom Reports In Google...
The Station Analytics System adds a number of benefits over the standard Google Analytics tag. One of these is the creation of a number of custom variables design to track common elements of articles....
View ArticleGoogle Analytics Adds Demographic Data
In late 2013 Google Analytics added demographic information to its capabilities, allowing reports to be viewed and segmented by user characteristics like age and gender. This information comes through...
View ArticleUsing new lifecycle segmentation to change the way we look at online audience
NPR member stations are successfully using a web first approach to digital news that is rapidly capturing new online audience. We have watched our social media traffic grow and are consistently...
View ArticleAudience Lifecycle - Do new users return?
Last month we launched our project to understand the public media audience lifecycle by using better segmentation. This month we are looking into one of those segments to gain insight into whether our...
View ArticleSAS How to: Set up Google Analytics custom variables using meta tags
On August Station Analytics insights webinar we talked about data that was collected using custom variables in Google Analytics. If you missed that webinar you can view the video. For Core Publisher...
View ArticleNPR One Analytics Dashboard Launches
From the start, the local/national partnership that is NPR One has been about experimentation and learning based on data. So we're delighted to announce the launch of a new dashboard that provides each...
View ArticleOn-Demand Audio Metrics Are Now Available in Station Analytics Dashboards
We all have access to useful metrics on our sites and our live streams. But on-demand audio created by stations - including audio segments, archived programs, and podcasts - has been a black hole. Not...
View ArticleGetting Started with on-demand audio measurement in the Station Analytics System
On Demand audio measurement works very similarly to webcast measurement.We need to access your logs to process them for On Demand metrics, via a FTP account where we can download the logs nightly....
View ArticleComing Soon: NPR Digital Services and Station Analytics System Moves to...
NPR Digital Services’ Station Analytics System (SAS) relies heavily on Google Analytics, including stations’ Google Analytics data. Google Analytics announced several months ago that they were...
View ArticleSources Data Now Available in Station Analytics System
We’re pleased to announce that the Sources Dashboard is now available in the Station Analytics System (SAS)!The dashboard will provide stations the opportunity to compare traffic trends in channels...
View ArticleDevices Data Now Available in Station Analytics System
We’re pleased to announce that the Devices Dashboard is now available in the Station Analytics System (SAS)! The dashboard will add to our new tab titled “Sources”, and provide stations the opportunity...
View ArticleUniversal Analytics is Coming: Make Sure You Don’t Lose Data!
As we previously shared, on November 1, 2015, NPR Digital Services is officially switching from the old version of Google Analytics to their newly updated version, Universal Analytics.
View ArticleIntroducing eMarketer Research Access for NPR Member Stations
NPR Digital Services is pleased announced a partnership giving NPR Member Stations access to eMarketer Research - an industry leading research firm, providing data, insights and perspective for...
View ArticleStation Analytics System - Frequently Asked Questions
Here are some frequently asked questions around the Station Analytics System (SAS):Q: What is SAS?A: SAS is the Station Analytics System –it’s comprised of two main parts: the Tag Management System...
View ArticleStation Analytics Dashboards Are Now Live
We're excited to announce the launch of new digital metrics dashboards for stations, with critical data on your site and your streams. Station Analytics presents key metrics on your station's audience...
View ArticleOn-Demand Training for Station Analytics System
At last count we have over 150 stations using the NPR Digital Services Station Analytics System. These stations are taking advantage of a customized tag that includes Google Analytics tracking and...
View ArticleStation Analytics Update: Leading the Way in Digital Measurement
The Era of Digital Transformation is upon us. Listening is moving online, and more and more of our audience connects with us through computers, tablets, and phones instead of radio. One of the great...
View ArticleRecent Release Improves Performance Of Stations Like Me Calculations In SAS...
This week we launched an improvement to the response time for "Stations like Me" comparisons in the Station Analytics System. Since the system launched with our 1.0 release we have been troubled by...
View ArticleNPR Stations gain new audience through mobile growth
On our December Station Analytics Insights webinar we presented some data about the tremendous audience growth coming from mobile devices. If you have ever wondered how mobile users get to your site...
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